MyAA

I started by conducting user research to understand pain points and expectations, then crafted wireframes and prototypes and refined them through usability testing.

With such a large and diverse user base, accessibility was a priority. Clear navigation, simple interactions and an intuitive dashboard made important services easier to access.

I collaborated closely with engineers and stakeholders, bridging business goals and user needs. MyAA now serves as a central hub for AA members, offering a frictionless way to manage membership, roadside assistance and insurance.