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New World ‘sneak peek’ trolley

Client

Foodstuffs North Island

My role

Digital Product Designer

Description

A quick, lightweight way for New World customers to check their trolley without losing their place while browsing.

New World ‘sneak peek’ trolley project

01

Research and insights

Interviews showed that most shoppers checked their trolley several times per session, while almost half found it frustrating to leave the current page just to review items.

  • People wanted a quick peek, not a full-page takeover
  • Desktop users could hover over the trolley icon
  • Mobile users could tap for a summary
  • Quantities could be changed from the preview

02

The outcome

The Sneak Peek Trolley made it easier for customers to keep track of shopping without breaking their flow—a small change with a meaningful impact on the experience.

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