TradeMe Insurance

01
Simplifying complexity
Working closely with product managers and engineers, I streamlined complex journeys and redesigned quoting and claims to remove unnecessary steps and reduce drop-offs.
A personalised dashboard gave customers a clear snapshot of policies and renewals. Micro-interactions and progressive disclosure made the experience easier to understand without overloading users.
02
Iterating with users
Prototyping and testing played a central role. Continuous feedback helped us create a more transparent, engaging experience that made managing insurance feel easier.


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