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TradeMe Insurance

Client

Tower

My role

UI/UX Designer

Description

A Tower partner project focused on making insurance policies, quotes and claims easier and more intuitive.

TradeMe Insurance project

01

Simplifying complexity

Working closely with product managers and engineers, I streamlined complex journeys and redesigned quoting and claims to remove unnecessary steps and reduce drop-offs.

A personalised dashboard gave customers a clear snapshot of policies and renewals. Micro-interactions and progressive disclosure made the experience easier to understand without overloading users.

02

Iterating with users

Prototyping and testing played a central role. Continuous feedback helped us create a more transparent, engaging experience that made managing insurance feel easier.

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